This post is sponsored by Lands' End. As always, all thoughts and opinions are my own. Thanks for supporting the brands that help make Sincerely, Lauren possible.

Last week I chaperoned Harlan’s field-trip to the beach. They’ve been learning about the different bodies of water lately and to end the lesson, they took the school bus to the beach nearby. I couldn’t help but pinch myself as I watched as her and her classmates waded in the water observing all of the plant and animal life that existed. It was such a gorgeous day and to be able to just take a quick trip to our local beach was incredible.

Since our move nearly three years ago (crazy, right?) I keep finding things that I love about the town that I live in. I’ve fallen more and more in love with the beach as the years pass. No matter what time of year it is, I always love driving down and watching the calmness of the water and the boats out in the distance. If I ever need a moment of tranquility, chances are, you’ll find me at the beach.

This weekend our beaches officially open in our town, and while I know they will be packed with people to celebrate, I still find that tranquility that I find during the winter months. To be able to sit on the beach and watch the kids splash around in the water, run after each other in the sand, build sand castles together, is one of the most enjoyable feelings for me.

Since we spend a lot of time at the beach and at the pool in the summer time, I always want to make sure that I not only have stylish bathing suits that the kids love, but ones that will hold up to their craziness. I really love the collection of swimsuits that Lands’ End has. The kids sat with me to pick our their suits which is always a fun process for me. As much as I love shopping for them, I love involving them in the process. And all three of them are very vocal about what they do and don’t want to wear.

They loved all of the swimsuits from Lands’ End that the hard part was getting them to narrow it down to one favorite. It didn’t surprise me at all that Avery choose the suit with the sunglasses. This girl loves her accessories and what a better way to show that off than with an adorable swimsuit. Macks is all about the sharks because he’s been going over aquatic life in school, and Har loves a good tropical look with the pineapples.

We’ve already got our bags and swimsuits packed to celebrate this long weekend. If you want to find us, we’ll be hanging out at the beach.

To kick-off Memorial Day and the unofficial start to summer, I’ve partnered with Land’s End to celebrate National Swimsuit Day. Today only, May 23, you can purchase your favorite swimsuits for the entire family at 50% off, plus upgraded free shipping! That means that not only can you get a great deal, but you can also have your suits in time to hit the pool or the beach this weekend!

And what’s better than a day at the beach? A vacation at the beach! Enter the Lands’ End Best on the Beach Sweepstakes. You could win an 8-day, 7-night stay for two at the British Virgin Islands, Scrub Island Resort, Spa & Marina!

Swimsuit details: Harlan’s Swimsuit | Avery’s Swimsuit | Macks’ Swimsuit and Top | Lands’ End Bag and Towel

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