This post is sponsored by Lands' End. As always, all thoughts and opinions are my own. Thanks for supporting the brands that help make Sincerely, Lauren possible.

It’s safe to say that our winter here in Connecticut felt like it lasted forever. The snow last well into April, and we’re still waking up on some mornings need layers of clothes because there is a definite chill in the air. While the kids still have a month left of school, we’re starting the unofficial start of summer as soon as those temperatures heat up.

Last weekend proved how fickle the weather in Connecticut can be. On Saturday, temperatures were in the low fifties and we were breaking out the long pants and jackets, while on Sunday, temperatures neared 80 and we quickly grabbed our swim suits and hurried to the beach.

One of my favorite things about living in Connecticut is how close we are to everything. The “beach” (it’s really the sound, but we’ll take it) is only minutes away, we can make it to the city in less than an hour (when the traffic gods are in our favor,) and we can go snow skiing in just a short drive. I truly feel like the we the best of both worlds.

As soon as the weather heats up, most of our time is spent at the beach and at the pool. Our kids love the water and could spend nearly every waking moment of their day by the water. As they are getting older, our trips to the beach and the pool have gotten a lot more fun and relaxing. They don’t need as much assistance and can entertain themselves, while I can relax a bit and catch up on a good book or magazine (I never thought I’d see the day.)

At the beginning of summer every year, I buy the kids bathing suits. Knowing how much time we spend by the water, I not only want them stylish, but ones that will hold up to all of their swimming, jumping, and horseplay. For years, I’ve purchased Lands’ End swimsuits for the kids. Their selection has checked all of the boxes, with durability, style, and fit.

This year I decided not only to get the kids a swimsuit, but to splurge on myself a little bit and get myself a swimsuit. Lands’ End has so many women’s swimsuits to choose from. Since one-piece swimsuits are all the rage, I decided to jump on that bandwagon and get one for myself. It’s been years since I’ve purchased a one-piece, so I loved using the True Fit sizing guide. By answering just a few simple questions, they were able to tell me which size they recommend. And their recommendation was spot on! I was able to run around after the kids while still feeling comfortable and confident in my swimsuit.

With Memorial Day this weekend, it’s the unofficial start of summer. We’ve got the bags packed and ready to spend the long weekend by the water.  If you need us, we’ll be hanging out at the beach.

Lands’ End is declaring today, May 22, as National Swimsuit Day. To celebrate, all regular priced swimwear for women, men and kids, as well as swim tees, beach towels, totes and water shoes will be 50% off. To make sure everyone is ready for the start of Memorial Day Weekend, the company is also offering FREE expedited shipping for Friday delivery. The offer will be valid with promotional code SWIM and pin 2018 when ordering.

Swimsuit details: My Swimsuit  and Cover-UpHarlan’s Swimsuit | Avery’s Swimsuit | Macks’ Swimsuit and Top | Lands’ End Bag and Towel

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